CINEFORCE

BRISBANE · GOLD COAST · SUNSHINE COAST

FOR CONSTRUCTION & TRADES FOUNDERS

Stop competing on price. Let clients see your work before they ever call.

Stop competing on price. Let clients see your work before they ever call.

Stop competing on price. Let clients see your work before they ever call.

We film your crew on site and turn it into a YouTube channel that sells for you. You just keep building.

We film your crew on site and turn it into a YouTube channel that sells for you. You just keep building.

No longterm lock-in. No setup fee.

For construction and trades founders with active jobs worth showing.

Watch testimonial

Ryan Piconi — Nature Pools & Landscapes, Brisbane

WHAT IT’S PRODUCED SO FAR

Twelve weeks ago, this channel didn't exist.

Twelve weeks ago, this channel didn't exist.

Twelve weeks ago, this channel didn't exist.

Ryan (Nature Pools and Landscapes) builds architecturally driven concrete pools between Brisbane and the Gold Coast. Twelve weeks after we started filming, the series put a job on his books in the Cook Islands.

Ryan (Nature Pools and Landscapes) builds architecturally driven concrete pools between Brisbane and the Gold Coast. Twelve weeks after we started filming, the series put a job on his books in the Cook Islands.

621,000

YouTube views in 3 months

12

Long-form videos in 12 weeks

250+

Short-form videos

10K

Subscribers — on track to cross

"It's the best ROI marketing move you can make"

"It's the best ROI marketing move you can make"

Ryan Piconi — Nature Pools & Landscapes

WHY YOUTUBE

The best jobs go to the builder they already trust.

The best jobs go to the builder they already trust.

The best jobs go to the builder they already trust.

Your finished work is only part of the story. Long-form video lets future clients see how you think, how your team works, and what it feels like to hire you before they ever request a quote.

Your finished work is only part of the story. Long-form video lets future clients see how you think, how your team works, and what it feels like to hire you before they ever request a quote.

01

Trust before the quote

Your prospects arrive with context. They’ve seen your standards, your sites, and the way you solve problems.

02

Reach that compounds

A strong video keeps working after the shoot. The right job can pull in the next project months later.

A strong video keeps working after the upload. The right job can pull in the next project months later.

03

A brand your crew can stand behind

Show the right people what a day on your sites actually looks like and make the business bigger than referrals.

Show future job candidates what a day on your sites actually looks like and make the business bigger than referrals.

THE PROOF

This is where attention and buying intent already live.

This is where attention and buying intent already live.

This is where attention and buying intent already live.

Alex Hormozi has 4.5 million subscribers and over a billion views. Dan Martell’s at 3.1 million. These are serious operators using YouTube to build trust at scale — not influencers chasing attention.

Alex Hormozi has 4.5 million subscribers and over a billion views. Dan Martell’s at 3.1 million. These are serious operators using YouTube to build trust at scale. Not influencers chasing attention.

Construction creators are already proving the model.

Construction creators are already proving the model.

Essential Craftsman has 1.9 million subscribers and more than 300 million views. Matt Risinger built a 1.2-million-subscriber channel around his custom home-building business. Scott Brown began filming jobs in Auckland on a GoPro; now he has 484,000 subscribers and a business growing alongside the channel.

Essential Craftsman has 1.9 million subscribers and more than 300 million views. Matt Risinger built a 1.2-million-subscriber channel around his custom home-building business. Scott Brown began filming jobs in Auckland on a GoPro; now he has 484,000 subscribers and a business growing alongside the channel.

More Australians now watch YouTube on TV than Netflix.

In the June quarter, YouTube took 11.3% of all video viewing on Australian televisions, ahead of Netflix at 10.5%. Ipsos measured YouTube reaching 20.1 million Australian adults — with 13.3 million watching on a television. It’s not a phone app anymore; it’s what’s on in the lounge room.

In the June quarter, YouTube took 11.3% of all video viewing on Australian televisions, ahead of Netflix at 10.5%. Ipsos measured YouTube reaching 20.1 million Australian adults, with 13.3 million watching on a television.

Ready to make your work impossible to ignore?

Book a free call and we’ll work out whether YouTube makes commercial sense for your business.

THE BUILDER SERIES

The Builder Series: a YouTube channel built around your actual work.

The Builder Series: a YouTube channel built around your actual work.

The Builder Series: a YouTube channel built around your actual work.

THE FIRST 90 DAYS

Ninety days in, you’ll have up to 12 long-form videos and 135 short-form videos live across YouTube, Instagram, TikTok and Facebook — strategised, filmed, titled, packaged and published by us. You won’t touch any of it.

Ninety days in, you’ll have up to 12 long-form videos and 135 short-form videos live across YouTube, Instagram, TikTok and Facebook. Strategised, filmed, titled, packaged and published by us. You won’t touch any of it.

01

Find the story

We plan around active jobs, real customer questions, and the work worth showing off.

02

Film it properly

We shoot on site and pull the long-form, short-form, and proof assets from production days. Run the shorts as ads or run them organically.

03

Make it consistent

We package and publish so the channel keeps moving while you run the company.

THIS IS FOR YOU IF

You’re ready to be the face of the work.

You run a real construction or trade business, have work worth showing, and can commit to being visible on camera. You don’t need to be polished. You need to be willing and authentic.

Not a fit for one-off ads, stock footage, or content with no access to the site team.

INVESTMENT

A production partnership, not a content day.

The scope is shaped around the jobs, output, and consistency you need. We’ll give you a straight recommendation on the call. Including whether it makes sense to start now.

No setup fee · No long-term lock-in · A Compounding Asset

QUESTIONS, ANSWERED

The things you’ll want to know before we talk.

The things you’ll want to know before we talk.

The things you’ll want to know before we talk.

What kind of ROI can I expect?

We’re not going to give you a number, because we’d be making it up and you’d have no way to hold us to it. What we’ll do is the maths with you instead. Then you can decide whether the numbers stack up. If your typical job carries $100,000 in margin, this needs to produce one extra job a year to have paid for itself. If it carries $10,000, it needs eight or nine.

Do I have to be on camera?

Yes. This works best when the founder, director, or site lead is visible. You don’t need to perform; you need to explain the work the way you already do on site.

How often do you film?

That depends on your content plan and job flow. We’ll recommend a cadence that creates enough quality output to build momentum without getting in the way of delivery.

Can you work around active sites?

That’s the point. We plan around real work, site access, safety requirements, and the moments that prove how your business operates.

What happens after the call?

If there’s a fit, you’ll receive a simple recommendation on what to make, how often to publish, and what the first 90 days should look like.

YOUR NEXT JOB IS ALREADY ON A SITE SOMEWHERE

Show them why you’re the right builder for it.

Show them why you’re the right builder for it.

Show them why you’re the right builder for it.

BOOK A CALL

Let’s map the next 90 days.

Let’s map the next 90 days.

Choose a time that works. We’ll talk through your current content, the jobs you want more of, and whether this is the right fit.

Choose a time that works. We’ll talk through your current content, the jobs you want more of, and whether this is the right fit.

30 minutes · No pressure · Straight answers